Why Rewatch?

Photo by Bruna Araujo on Unsplash

We rarely re-watch anything, what with the bounty of must-see content this golden age has bestowed. I do enjoy re-watching old favorites, though: any Star Trek, Hitchcock, or 30 Rock. But re-watching is remarkably common and I’ve always wondered why that is. Nostalgia? Choice overload? Just not into TV?

Allie Volpe’s interview with researcher Cristel Russell digs into this exact mystery, with results that surprised me. Check out the the article on Vox: